A book for software agencies

How to Keep Your Margin When Clients Believe the Work Just Got Easier

After Code — The Repricing of the Software Agency, by Mo Fadaly

You say something about quality. The meeting moves on. You don’t — you’ve watched AI draft the thing in seconds too.

Some of what you sell did get cheaper. Not all of it — and that gap is the whole game. After Code shows you exactly where that line falls, so you answer from it, not the doubt.

Read the book — free → See what's inside

No email, no sign-up — read it right in your browser, or download the PDF (3.7 MB). Every claim inside comes straight from a public earnings call or filing — the same place your CFO would check.

01 The premise nobody checked

Your client is certain AI made the work cheaper. The evidence isn’t.

Three places the work met AI — and went the other way:

So before you hand back a dollar, ask the question your client never did — did the work get cheaper, or just feel like it should have?

02 The conversation you used to win

You can feel your price still has a spine. You just can’t show the client where it is.

You lead with “quality” and “the relationship.” Your client waves both off. What you don’t have is the one thing that ends it: an honest line between the work AI made cheaper and the work it didn’t. Without it, the whole invoice looks negotiable.

After Code draws that line — for an agency your size, in words that hold when the client pushes. You walk in defending a price you can point to, not a feeling you can’t.

Your biggest contractone fixed-price SOW
how much, though?what’s the rest worth?

No number on either line means no floor — so the price gets set by whoever pushes hardest. After Code is where you draw it.

03 What you walk away able to do

Short on theory. Built for the meeting you’ve already got next week.

  • ✓Answer “can’t AI do this cheaper?” without flinching — or handing back a dollar you didn’t have to.
  • ✓Walk into a renewal knowing exactly how low you can go and still win — your floor, set in advance.
  • ✓The contract language that stops an AI mistake from becoming your bill — and the clauses to refuse.
  • ✓What to do when “just get cheaper” would sink the firm — and whether yours can take the hit.
  • ✓Why “we use AI too” quietly makes it worse — and what keeps a client from leaving.
After Code — a closer three-quarter view showing the page block and board
Mo Fadaly

Who’s telling you this

Mo Fadaly spent a decade inside a top-five agency — part of eighteen years in the corporate world — running the analytics and revenue work AI is now coming for. Today he builds and ships AI from idea to revenue. After Code isn’t a pundit’s forecast — it’s a practitioner’s read on what’s already happening to your price, and where it still holds.

  • 18 years in the corporate world
  • A decade inside a top-five agency
  • Builds & ships AI today
More about Mo →

Get the book

The next “can’t AI do this for less?” is already on your calendar. Walk in with a price, not a guess.

Costs nothing. Cheaper than the margin you’d hand back in one bad meeting.

Read After Code →

Opens right in your browser — or download the PDF (3.7 MB).

By Mo Fadaly · Vancouver